Welcome!
Hi, I’m CiCi Ladd—Executive Function and Academic Coach, and founder of Daydream and Do.
I help kids, teens, and adults build tools that actually work for their brains—not just what the world says “should” work. Whether we’re tackling time management, emotional regulation, or school overwhelm, my goal is to make the process feel more doable and a lot less lonely.
Before coaching, I worked in education for over a decade, eventually earning my master’s in special education with a focus on autism. But the further I got into traditional systems, the more I saw how often neurodivergent students—and adults—were being misunderstood or left behind. I knew I wanted to do something different. Something more personal. More flexible. More real.
I started Daydream and Do because I believe we all need support that’s built around how we actually function—not how we’re expected to.
If you or your child is struggling with executive function, school demands, or just feeling like you can’t keep up—I want you to know you’re not broken. You're not lazy. You just haven’t been given the right support yet.
Let’s figure out what works for you.
Our Services
Consultation
Free
Curious if coaching is the right fit? Let’s talk about it.
I offer a free 30-minute consultation so we can get to know each other, talk through your goals, and see how I can best support you (or your child). There’s no pressure—just a chance to ask questions, share what’s been hard, and see if we’re a good match.
Whether you’re navigating school struggles, executive function challenges, or feeling overwhelmed and stuck, this call is a soft place to land.
You don’t need to have it all figured out. That’s what I’m here for.
Academic
Coaching
$45/Hour
School doesn’t have to feel like a constant struggle.
Academic coaching is about more than just homework help—it's personalized support that builds confidence, organization, and independence. I work with students to develop practical skills like time management, study strategies, planning, and follow-through.
Whether your child is falling behind, feeling overwhelmed, or just needs help staying on track, I meet them where they are with compassion and real-world tools. We focus on progress, not perfection—and always at a pace that feels doable.
Because every student learns differently, and every brain deserves a chance to thrive.
Executive Function
Coaching
$45/Hour
Executive function skills are the behind-the-scenes tools our brains use to plan, organize, manage time, and follow through. When these skills aren’t clicking, everything—from schoolwork to daily routines—can feel overwhelming.
Through coaching, I help kids, teens, and adults build strategies that actually work for their brain. We focus on things like time management, emotional regulation, task initiation, and goal-setting—without shame, pressure, or unrealistic expectations.
Because you’re not lazy or broken, you just haven’t been shown the tools that fit you yet.
Book a free consultation
Our mission is to create a safe, affirming space where every client feels seen, supported, and empowered to learn, grow, and thrive in their own way.
More about our brand
Daydream and Do was created with one simple belief: every brain deserves support that actually works for how it’s wired.
We’re not here to “fix” anyone. We’re here to build real tools for real people—especially those who’ve been told too often that they’re too much, too scattered, too sensitive, or just not trying hard enough.
Whether you're navigating school struggles, executive function challenges, or simply feeling stuck in a system that wasn’t built with you in mind, we're here to offer something different:
Compassionate, practical, neurodivergent-affirming support.
We believe:
Structure can be soft.
Accountability can be kind.
And progress looks different for everyone.
Daydream and Do is a space for figuring things out at your own pace—with encouragement, flexibility, and zero shame.